Digital Marketing Training For Life Science Businesses
As a life science business, you're well aware of the rapidly evolving digital landscape, and the need to stay ahead of the competition. With the abundance of information available online, it's challenging to know where to begin.
That's where my bespoke training comes in. I will help you regain control by breaking down complex topics into manageable, easily understandable pieces. Drawing from my extensive experience as both a scientist and marketer, I will provide you with practical advice and tips. My goal is to empower you or someone on your team to quickly and effortlessly learn everything needed to run successful marketing campaigns. With my training, there's no excuse not to do so!
What Digital Marketing Training Can I Offer?
Digital marketing encompasses a wide range of aspects, and it's important for scientists to focus on those that bring the most value. Whether you're eager to engage new audiences on social media, master the art of SEO, or embark on content writing as part of a comprehensive content marketing strategy, I can provide guidance tailored to your specific needs. Here's a list of examples that clients often seek advice on:
Keyword Research
With my expertise in digital marketing and in-depth knowledge of the life science industry, I can equip you with the necessary skills to uncover relevant and high-performing keywords for your content.
I will guide you through the process of identifying search trends, understanding user intent, and analysing keyword competition, where you will gain insights into the specific terminology and language used in the life science field, enabling you to create content that resonates with your target audience.
SEO Basics
I provide comprehensive SEO training programs tailored specifically for the life science industry to empower you with the skills and knowledge to optimise your website and content for search engines effectively.
During the training, you will learn the fundamentals of SEO, including keyword research, on-page optimisation, technical SEO, and off-page optimisation strategies. I will guide you through the process of conducting an SEO audit, identifying areas for improvement, and implementing effective SEO strategies.
Content Marketing
Learn the fundamentals of content marketing, including identifying your target audience, conducting research, and creating compelling and valuable content. I will show you how to align your content with the needs and interests of your audience, ensuring maximum engagement and impact.
You will gain insights into different content formats, such as blog posts, eBooks, videos, and infographics, and learn how to optimise them for search engines, with strategies for content promotion and distribution, including social media, email marketing, and influencer outreach.
Social Media
Learn the latest skills and strategies to effectively leverage social media for your life science business.
During the training, you will learn how to create compelling social media strategies that align with your business goals and target audience. I will guide you through the process of optimising your social media profiles, creating engaging content, and implementing effective posting schedules.
Teaching Scientists About Marketing
Most scientists have limited exposure to marketing, unless they have previously engaged in science communication during their careers. While scientists excel in their core competencies, they often face challenges when it comes to marketing themselves and promoting their work effectively. Teaching scientists about digital marketing can be highly advantageous, regardless of whether they actively utilise it or not. It enables research-focused scientists to grasp how their work is utilised and engaged with beyond the confines of their research lab.
Over the last few years, I have been assisting scientists in enhancing their self-marketing skills through workshops and specialised courses focused on digital marketing. My objective is to empower every scientist to effectively communicate their science online, enabling them to have a more profound impact in their respective fields of research.
Time To Get The Digital Marketing Training You Require?
Whether you're seeking training for yourself, your team, or both, I can provide the customised training you need. I offer bespoke training programs tailored to your specific requirements, whether on an individual basis or for groups. These training sessions can be conducted virtually or in person, depending on your preferences and needs.
To explore how my training programs can benefit you and discuss your next steps, please reach out to me via the contact form below. I offer a free consultation call where we can delve into your specific training objectives, determine the most suitable training format, and address any questions or concerns you may have.
